AMD Powers Hitachi Astemo Next-Generation Forward Camera System for Enhanced Vehicle Safety Through AI Object Detection

SANTA CLARA, Calif., Sept. 05, 2023 (GLOBE NEWSWIRE) -- AMD (NASDAQ: AMD) today announced that leading mobility supplier Hitachi Astemo has selected AMD adaptive computing technology to power its new, stereo-format, forward-looking camera for adaptive cruise control and autonomous emergency braking, improving the vision capabilities and helping to increase the safety of next-generation vehicles. The AMD Automotive XA Zynq™ UltraScale+™ multi-processor system-on-a-chip (MPSoC) provides both stereo and monocular image processing in the camera, enabling it to detect objects over 120 degrees — a 3X wider angle than its previous-generation cameras — to enhance overall safety.

“The AMD Automotive XA Zynq UltraScale+ MPSoC is incredibly versatile and allows us to add multiple safety-critical features in our forward camera system,” said Makoto Kudo, deputy head of ECU solution business unit, Powertrain and Safety Systems Business Division, Hitachi Astemo Limited. “AMD high-performance, highly scalable, programmable silicon offers distinct benefits for the extremely complex image signal processing requirements of our forward camera system. The flexibility and capabilities of the Zynq UltraScale+ MPSoC platform and its ability to meet stringent functional safety requirements led us to work with AMD.”

“Hitachi Astemo has clearly demonstrated its technological leadership with the development of this stereo forward camera that utilizes AMD adaptive computing technology,” said Yousef Khalilollahi, corporate vice president, APAC Sales, AMD. “Increased safety and accident avoidance are key tenets to automotive technologies, and AMD is proud to offer the foundational technology in these camera systems.”

Camera systems are a critical part of autonomous driving and advanced driver-assistance systems in vehicles. Forward cameras play a key role in these systems, enabling vehicles to reliably detect objects and people. The Hitachi Astemo system powered by AMD combines stereo camera image-processing algorithms with artificial intelligence to provide object detection that will also enable video-based driver-assistance systems.

AMD in Automotive

As the pace of innovation continues to accelerate in the automotive industry, the need for high-performance compute, compute acceleration and graphics technologies is increasing. AMD is a leader at this inflection point, with a broad line of high-performance CPUs, GPUs, FPGAs and Adaptive SoCs. From powering in-vehicle infotainment systems to advanced driver-assistance systems, autonomous driving and networking applications where functional safety is of paramount importance, AMD provides carmakers with a one-stop shop for silicon and software solutions. For more information, visit the AMD Automotive website.

Supporting Resources:

• Learn more about the Zynq UltraScale+ MPSoC product family
• Follow AMD on LinkedIn
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About AMD
For more than 50 years AMD has driven innovation in high-performance computing, graphics and visualization technologies. Billions of people, leading Fortune 500 businesses and cutting-edge scientific research institutions around the world rely on AMD technology daily to improve how they live, work and play. AMD employees are focused on building leadership high-performance and adaptive products that push the boundaries of what is possible. For more information about how AMD is enabling today and inspiring tomorrow, visit the AMD (NASDAQ: AMD) website, blog, LinkedIn and Twitter pages. 

©2023 Advanced Micro Devices, Inc. All rights reserved. AMD, the AMD Arrow logo, Zynq, UltraScale+, and combinations thereof are trademarks of Advanced Micro Devices, Inc. Other names are for informational purposes only and may be trademarks of their respective owners.

Contact:
David Szabados
 AMD Communications
(408) 472-2439
david.szabados@amd.com

Suresh Bhaskaran
 AMD Investor Relations
(408) 749-2845
Suresh.bhaskaran@amd.com